BRIEF
Non-invasive fat reduction
CoolSculpting is a non-invasive fat reduction treatment that uses controlled cooling to target and eliminate stubborn fat cells. The procedure, also known as fat freezing, works by freezing the fat cells, which are then naturally eliminated from the body over time.
CoolSculpting is a safe and effective way to reduce fat in areas such as the abdomen, thighs, and love handles without surgery or downtime. Patients can expect gradual results over the course of a few months following the treatment, with long-lasting effects. It is a popular option for those looking to sculpt their body and achieve a slimmer, more contoured appearance.
BRIEF
Project
Coolsculpting –
By Freezing Away Stubborn Fat
Client
Lifetime Clinic
Services
Research
Planning
Copywriting
Ad Creation
Video Editing
Design Strategy
Change Strategy
Media Relations
E-mail Marketing
Creative Direction
Concept Development
Personalized Marketing
Public Relations Strategy
Annual and Quarterly Reporting
Execution
Beyond Visionz was tasked with creating content to elevate bookings and drive sales for CoolSculpting treatments. Beyond Visionz implemented a strategic online advertising campaign targeting the ideal customer demographic, optimizing landing pages for conversion, and leveraging compelling content to showcase the benefits of the treatment.
The task has taken place across several digital channels, with focus on social media, newsletters, personalized advertisment and print advertisement. Effective marketing is essential for Lifetime Clinic as a leading beauty clinic to engage and resonate with the ideal customers, showcasing the clinic’s services and expertise while building trust and loyalty within the target audience.
Outcome
The project successfully elevated awareness, increased bookings, and drove sales for CoolSculpting treatments at Lifetime Clinic. Through a carefully crafted online advertising strategy, the campaign effectively targeted the ideal customer demographic across multiple digital channels, including social media, newsletters, personalized advertisements, and print media.
By optimizing landing pages for conversions and using compelling content, the campaign showcased the transformative benefits of CoolSculpting, positioning it as a top choice for non-invasive fat reduction. The project reinforced Lifetime Clinic’s reputation as a leading beauty clinic, engaging the target audience and building trust and loyalty through clear expertise communication. As a result, the campaign not only generated increased interest and inquiries but also led to measurable growth in bookings and overall customer engagement.
